Hence ask your former clients to send in thoughts about their experience with you. 72% of consumers say positive testimonials and reviews increase their trust in a business. Feature Client TestimonialsĬlient testimonials are the best real estate newsletter content to motivate your email list to sign on with you. News publications like Property Outlook Report by will give you a monthly roundup about the state of the market. This information can be gathered from town or city council records and official websites. You can talk about exciting properties in your market (your listings or celebrity residences) and local real estate reports about home values, list prices, and construction. Summarize the local market developments in your real estate newsletter to position yourself as an informed real estate agent in your locality. Unsubscribe: Just like email sign-up forms, unsubscribe buttons are also necessary to keep your clients satisfied.Mobile optimized: As more users turn to mobile devices to check emails, ensure your emails are smartphone and tablet compatible.Call-to-action: Newsletters with CTAs have increased clicks by 371%.Crisp format: Your newsletter should have an uncluttered layout not to put off readers.Do not sink the newsletter by only advertising yourself. Relevant content: Include relevant information that will benefit the reader.Catchy Headline: The headline should be intriguing enough for the reader to open the email.
Here are certain elements that can make a newsletter effective: Real estate newsletters establish brand authority and keep agents top-of-mind for readers. Newsletters are regular emails sent by businesses weekly/ monthly, containing product-focused or informative content to existing and potential customers. Many real estate agents use email marketing as it is the best form of digital marketing and 87% of marketers use it to connect with their target audience. Agents need to constantly market themselves to grow their network and get into the minds of potential leads.
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